Content Strategy
Audits, roadmaps and a plan tied to what the business needs
I start with what you already have. An audit shows what earns attention, what duplicates effort and what quietly costs money to maintain. Then we decide what to keep, fix, merge or retire.
From there I build a roadmap your team can actually follow: what to publish, who owns it, how it gets reviewed, and how you'll know it worked.
What this looks like
- Content audit across pages, formats and channels
- Audience and search demand analysis
- Messaging and narrative direction
- Editorial roadmap with owners and cadence
- Measurement plan tied to business goals
Good fit when
- You have a high volume of existing content and want to optimize and atomize it, rather than start over
- You publish a lot and can't tell what's working
- Teams duplicate each other's content
- A rebrand, migration or funding round is coming
- Search traffic is sliding and nobody can say why
Work with me on content strategy
I'm open to fractional, consulting and contract engagements, and to a full-time role when it's the right fit.
Contact me