How I work
Content Services
Content strategy, context engineering, search, AI content operations, UX and conversation design, and futures design. Each runs on its own or as part of a larger engagement.
Core Expertise
Content Strategy
Audits, roadmaps and a plan tied to what the business needs
Content Systems and Governance
Structure, taxonomy and workflows that scale across teams
Context Engineering
The context AI needs to produce useful, accurate and brand-aligned results
Search and Discovery
SEO, AEO and GEO, and content designed for search and AI discovery
AI Content Operations
Editorial judgment and machine assistance, working together
UX and Conversation Design
The right words inside the product, on your product pages, and in the conversations around it
Futures Design and Proactive Content Strategies
Strategic foresight meets content design, to help your brand be there first.
Areas of Practice
- Content strategy, audits and roadmaps tied to business goals, brand pillars and product messaging
- Editorial leadership and executive ghostwriting
- Atomized content and content systems (structure, taxonomy, metadata and patterns that scale across teams and formats)
- Content governance and privacy-first, AI-assisted production workflows that raise quality and output, balancing human judgment with machine assistance
- UX and conversation design
- Visibility strategies for search engines, answer engines and AI generators (SEO, AEO and GEO)
- Prompt design, evaluation and training for large language models (LLMs), and style-guide readiness