Search and Discovery
SEO, AEO and GEO, and content designed for search and AI discovery
I build visibility strategies for search engines, answer engines and AI generators (SEO, AEO and GEO).
I start with how search engines and AI tools describe you today, then work on the content, structure and metadata that decide whether people and machines can find and understand you.
My clients have included global technology companies, luxury travel brands, fintech startups, financial institutions, consumer brands, news media, higher education and healthcare brands.
What Search and Discovery Includes
- A review of how search engines and AI tools describe you today
- Content structure, headings and metadata that search engines and AI tools can read
- Structured data for people, services and frequently asked questions
- Answer-focused content for the questions your audience asks
Good Fit When
- Search traffic is sliding and nobody can say why
- AI assistants describe your brand inaccurately, or not at all
- Existing content needs to perform against new AI search realities
- A redesign or migration is coming and you want to keep what's working
Work with Me
I'm open to fractional, consulting and contract engagements, and to a full-time role when it's the right fit.
Contact me